May 31, 2010 How to Twitter
1. Choose A Name
If the Twitter account is going to be for company use, you should use your brand name as your account name. Otherwise it can be a nickname or your real name. Be creative!
2. Create A Profile
Write a business profile that includes a description of your company, products, and services. Keep it short, simple and still engaging. Otherwise write a profile that reflects your personal interests. This will help people with common interests to locate you.
3. Add An Icon/Avatar
Upload a customized avatar that will reinforce your company brand, such as a version of your company logo. Twitter icons that are eye-catching will draw more attention to your posts. If you are using Twitter for a personal use, you can use a photo of yourself, or another image that reflects your personality.
4. Customize Background
I find that I am more drawn to profiles that have one-of-the kind backgrounds or if it feels that a person invested times picking the background that reflects his/her personality and interest or represents the company, for example green.org Twitter page.
5. Follow
Follow friends or others with similar interests, media personalities, or just about anyone you are interested in. For example, if you are musician you can connect with other musicians worldwide or just from your area or with other green businesses if you are an organization that targets “green” customers.
6. Engage
Keep in mind that Twitter is not about shouting your message — it is about engaging in a two-way (or more) dialogue. Begin tweeting by interacting with those that you are following – thank them for re-tweeting you, connecting with you or ask something – just as you would do in real life.
Happy tweeting!
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